SEO: Website Compatibility
Search engine spider friendly
There are many web design rules to follow that makes searching and indexing your web site easier. A search engine spider is a robot program (bot) that searches through the Internet for web sites and indexes them according to their content. It is of no use having content optimized pages that cannot be reached by search engine spiders. Each search engine has their own spider and they follow their own rules. Best to create your web site to welcome all of them in.
Adobe Flash and indexing
You may have a dazzling Flash site which cannot be indexed by search engines. Google has built in the ability to scan for textual content through Flash files and this only works if your Flash has been programmed correctly. We have methods of making Flash site content and navigation indexable whereby the Flash files read in content from a normal XHTML/CSS site as XML data and uses it for text. This leaves plain text for search engines and anyone without Flash installed to find.
Follow standards for a reason
Web standards are there for a reason and they should be followed to ensure accessibility. Beautiful source code leads to not only site maintainability, but also to search engine spider happiness. Keyword content can also be maximized by using basic HTML such as image alt tags (which should be used in any case) and also by making sure that page titles are relevant.
